Digital Strategist
Driving revenue, growth and transformative results with leadership, AI-powered digital marketing, and high-performance websites.
Our Expertise
Perfect Analysis
Accurate analysis enables a deep understanding of the market.
Expert Team Member
An expert team usually brings deep insights and strong networks.
Time Management
Thorough analysis helps gain a deep understanding of the market.
Key Achievements
Digital Growth Marketing
$4 million in revenue and a 300% increase in online registrations for the largest private university in the USA.
27% increase in qualified lead generation and $1 million of additional revenue per year for a global ingredients supplier.
High-Performance Websites
100+ high-performance websites and landing pages built across several industries.
25,000+ website leads generated by leveraging paid, organic and social channels. Continuously optimized conversions via customer feedback, analytics, A/B testing and artificial intelligence (AI).
Leadership & Training
Led a 10 person web operations team and doubled team productivity with systems and automated workflows.
500+ students trained in my UX, marketing and technology workshops, courses, and coaching programs.
Innovation
Delivering innovative solutions that save time, money and generate new revenue streams. Improving and automating complex business processes, and recommending the best technologies.
User Experience (UX)
Helping organizations improve the functionality and usability of their products and services. Practicing user-centered design with a master’s degree inhuman-computer interaction (HCI).
Teaching & Training
Teaching marketing, technology and user experience (UX) courses in classrooms and online. Taught the 10-week UX Design Immersive program at General Assembly.
About
My career is defined by a passion for blending creative strategy, user-centered design, data, and cutting-edge technology to deliver measurable business impact.
My expertise spans the full spectrum of digital strategy, including SEO, SEM, CRM, social media, and analytics, with a deep focus on user experience (UX) methodologies such as information architecture, wire-framing, usability testing, and interactive prototyping.
I also leverage AI tools such as ChatGPT, Claude and Grok to enhance marketing campaigns and streamline operations.
With a Master’s in Human-Computer Interaction and a Bachelor’s in Computer Science from DePaul University, I combine academic rigor with practical expertise.
I’m passionate about mentoring teams, fostering innovation, and helping businesses achieve their goals through data-driven, customer-focused strategies.
Contact me to explore how I can help your organization create impactful digital experiences, streamline processes, and drive sustainable growth!
Testimonials
"John brings much knowledge and insight to the digital space, and helped us all focus on the end user experience, resulting in an amazing uplift to our intranet! He's a great leader and team player and very enjoyable to work with! I'd highly recommend John for his digital expertise!"
Kathie Michie
Senior Project Manager
"I worked with John at National MS Society and I truly appreciated his leadership style. He knows how to build a team, encourage and coach them to succeed beyond the institution's goals. He understands what it takes to build relationships to create great synergy not just for his team but throughout the entire institution as a whole. Great leader and mentor!"
Jamie Vallejo, MBA
Senior Level Finance Consultant
"In a relatively short amount of time, you've made a significant impact both on the Society, and on me personally. Thanks so much for all your work revamping our processes and putting us on the track towards automation. The reason our team is so efficient and able to turn around so much work is because of your influence. Its made my life especially easier and augmented my productivity..."
Joseph Siddiq
Project Management Professional
The Perfect Reason For Choosing Brandcraft.
Our agency collaborates closely with you, ensuring a deep understanding of your business.
Target Audience
Analyzing consumer behaviors, such as purchasing habits and decision-making processes.
High Conversation Rate
A higher conversion rate means more visitors are turning into paying customers.
Better Market Research
Market research offers insights into customers' price sensitivity and perceptions of value.
See what our customers have to say
“An incredible service that helps grow our business and revenue”
They surpassed my expectations in every way. From the start, their professionalism, expertise, and commitment to delivering outstanding results impressed me. They conducted comprehensive market research, providing invaluable consumer insights that helped shape our marketing strategy.
John Matthews
Finance Manager at BrightWave
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Our agency takes a collaborative approach, working closely with you to understand your business objectives and simplify marketing solutions that align with your vision.
